The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook

The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook

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Ghajini + Titan

In these times of recession, film industry is trying refreshig means of promoting films - Ghajini with its ticket booking staff donning the aamir-haircut & aamir himself giving haircuts! May be SRK could have also gone for scooter rides for Rab ne...!

However, Titan's joint-promotion with Gazhini really was innovative. Most of us didnt get glimpse of it as it was localized to Mumbai. Aamir being the brand ambassador for Titan, it added mileage to both movie & brand.

The promotion was like - Enter any Titan EBO and u can win a watch if you can find the watch that aamir wore in Ghazini - in 14 minutes 58 seconds (Remember the short-term memory case!). Titan claims it did wonders with the footfalls...dont know whether it resulted in sale & how many were able to find the watch!

Anyways refreshing!

From Ghazini, remembered that in one of the awards show, Akshay gave away his 'best actor' trophy (For Sing is Kinng) to Aamir for Ghazini....accepting that he never thought that an actor can be so dedicated to his movie..that he can spend 4 hrs daily toiling for those '8 pack abs' for 18 months non-stop!! Amazing really!!

More on Ghazini-Titan (http://in.movies.yahoo.com/news-detail/42453/Titan-Ghajini-Promotion-Rakes-in-Thunderous-10-000-Footfalls-in-Mumbai.html)

Pulsar Mania...

Pulsar New Ad (bajaj Pulsar Mania 220cc - video powered by Metacafe

3M 4 Marketing Performance

Measures of marketing performance!!

We all have learnt in marketing basics, terms like: market share, lifetime value and brand equity. These gauges are directly linked to the three specific performance areas that Marketing can impact: acquisition, penetration and monetization.

Acquisition
The first responsibility of Marketing is to identify and enable the organization to acquire customers, without whom there is no revenue, without which there is no business. Acquisition enables the company to increase its market share. Four key performance indicators enable you to address market share:

• Customer growth rate


• Share of preference


• Share of voice


• Share of distribution.

Penetration

The second responsibility of Marketing is to keep the customers that the company acquires and increase the value of these customers. It is expensive and ultimately disastrous to have customers coming in one door only to go out another. The following four performance indicators will help your drive these penetration-related metrics:

• Frequency and recency of purchase


• Share of wallet


• Purchase value growth rate


• Customer tenure


• Customer loyalty and advocacy

Monetization
The third responsibility of Marketing is monetization. Up until the 1970s, a company's value was determined by its book value. Over time, intangible assets, such as a company's intellectual property, customer value, franchises, goodwill and so on have had an increasing effect on a company's market value. Marketing professionals can improve the market value of their company by improving their performance in four key areas:

• Price premium


• Customer franchise value


• Rate of new product acceptance


• Net advocate score

Source: Marketingprofs.com

Indian winners @ cannes 08

Tide Series:

Category: Press LionsClient: Tide DetergentsAgency: Leo Burnett, Mumbai

******

Help Me read This:

Category: Direct LionsClient: Children of the WorldAgency: Contract Advertising, Delhi

******

Twins:

Category: Press LionsClient: Reynolds Permanent MarkersAgency: JWT, Mumbai

I would say - Awesome display of indian Ad industry at cannes 08!!

credits - http://www.canneslions.com/

Marketing world starts finally...!

Started a new phase in my life...finally out of the software world...!

New job....with new status of married and employed!

The new phase starts in retail/marketing profile in a retail apparel manufacturer!

Can you imagine from software codes to apparrel (i m staggering to spell it only..:) )? However, i think this will be interesting. I have already spent past few days in visiting various malls (as i have been doing since my MBA started..) and my roommate is already cribbing about how i keep dragging him along.

Branded Apparel from some estimate i read last time is around 9000 crore market in india, and each brand is doing a miniscule amount of it given the spate of brands in the market. And given the population advantage, young poulation, increasing incomes...(u must have read it hundred times i guess..), this market is a big opportunity. And truely so, each brand is trying to put up some presence in malls, high streets, tier II, III cities..wherever they can find a manageable rental (thats kinda rare these days...).

However, as marketing bhakt, i always wondedred how cool is FMCG to start a marketing career..but i realize now that apparel market is very tough....given the no of brands ( i heard that it was 28000 on last count in India), and the kind of least u can do in product differentiation....ppl have already tried segmentation - pricewise, genderwise, occassionwise, designbased...agewise...whats left? The kind of retail formats thru which apparel is sold are again umpteen...LFR, MBO, EBO, SIS, MOMPOP, ....And promotions? - buy 2 get 6 free, flat 50 + 20 + 5 + 3.45 + 2.657 % less (what does that mean???), a gillete on 2 trousers, .....again u start doubting am i buying the right stuff...

SO, the big question i am asking these days is that what i will do as a marketing person in apparels?? Whats left?Lets see....how things move!

Innovative outdoors by Garnier Fructis

Have been through the toll roads in delhi & Gurgaon these days...and found a really refreshing one this time in outdoor advertising.

When u r swaeting it out in the waiting line on the toll, u find a solution right in front on the toll bar - message for cleaner hair by garnier! really caught my eyes..

Also, some really good advertising going on TV these days -
1. Idea ad regarding spread of education
2. Sahara life insurance - gabbar, sambha vambha kahan hai!! - Awesome idea & superb execution!
....
thats it for now.
~nits